The founder of Coaching Genie, Milana Leshinsky is an entrepreneur, business strategist, and a marketing mentor to coaches, authors, and speakers. She is the founder of Simplicity Circle, creator of Recurring Revenue Revolution, inventor of telesummit, and the author of “Coaching Millions” and “Simplicity Entrepreneurship: Escape Burnout, Find Flow, and Discover Your Shortest Path to Profit”.
After piecemealing her coaching programs for the last two decades, Milana finally decided to build the perfect platform for delivering group coaching programs with simplicity. When she’s not working on her business, Milana enjoys writing music and Latin ballroom dancing, and constantly minimizing and decluttering her home in suburban Pennsylvania.
I see a lot of advice on how to fill a brand-new coaching program. You create a webinar, develop some marketing content, and send it to your mailing list. What I haven't seen is a discussion on how to fill the same program the 2nd time around to the same audience. Do you just send the same content to the same list of people? Feels a little redundant, even if some people didn't...
Have you ever considered what your clients are feeling before they decide to join your coaching program? What emotional journey do they go through? I've been delivering coaching programs for almost two decades, and I've also joined dozens of programs as a client. And what I discovered is that there are 3 emotional stages your potential clients go through before they'll make a decision to invest...
There are 5 things people go through in their mind before making the decision to join a group coaching program: Vibe (emotional response, instant reaction, am I in the right place?) Leader (is this the right mentor or coach for me, will they get me, do I want to learn from this person?) Content (what will I learn, what conversations will we have, is it relevant to me, do I want to invest my time...
I just hired a weight loss coach and wanted to share my decision-making process to help understand what might be going through a coaching prospect's mind. First of all, I hired her off Thumbtack because I started out by searching for a nutritionist. When I saw there was an actual weight-loss coach who was also a trained nutritionist, I changed my intention to hire a coach - not just a...
I've been in business for 20 years and the talks of "automating your business" and "automating your marketing" have been on my radar a lot. I've even taught a few courses on this myself. Who doesn't love the idea of automating all the manual time-consuming tasks, so you can go "to the beach" and enjoy passive income, right? And you can do this - to a point. But I am finding that when you...
I found that one of the easiest and fastest ways to attract your ideal clients is with your own COACHING PROGRAM! But with so many coaches in the world today, how do you REALLY get clients? A coaching program is NOT just a package of sessions, or a course, or a bunch of videos. It is a structured training that includes implementation support (and a few other secret ingredients!) And it's much...
Milana and Garry discuss the coaching profession 20 years ago vs today, and how to grow your coaching business when there are SO many more coaches in the world.
After delivering over a hundred coaching programs, I’ve uncovered 3 key aspects a group coaching program usually offers: Content, Coaching, and Community. In Part 1 of this blog series, we focused on content creation and the different types of content: pre-created, on the go, and hybrid. In Part 2, we’ll take a closer look at coaching and cover these specific topics: Definition of coaching...
I just interviewed Linda Claire Puig, the owner of 6FigureNewsletters.com about how to nurture your mailing list in 2020 and beyond. She's been a newsletter expert for as long as I've been in business, so I was very curious about her take on the evolution of newsletters and email marketing for coaches. Here's what we discussed: What's a newsletter and is it worth your time to publish one The...
Working with 1-on-1 coaching clients is a great way to start your coaching business. But there comes a time when you might start looking for a more scalable business model. Group coaching offers a way to leverage your time and experience and build a truly scalable business. When you decide to transition to a Group Coaching Model it might feel intimidating or a little overwhelming. If this...